Overview
International Justice Mission asked us to build a small microsite for their new campaign against cybersex trafficking with sections highlighting different aspects of the issue.
Features
- Immersive one-page campaign
- Bespoke content-led design
- Page transitions and custom animations
- Due to a small budget, this project was completed from concept to frontend build in only - - 24 hours of work
Inspiration
The choice of typography and style draw heavily on web technology and computing with monospace fonts and dark colours, the aesthetics reflect the digital nature of the issue and create an ominous and disturbing atmosphere.
IJM's goal for the campaign microsite was to convey key information and statistics about the issue and ultimately encourage people to support the campaign. They provided us with the content and some amazing imagery; my approach was to take this and create a clear compelling narrative for the user, moving through each section that covered a particular aspect (eg. statistics, personal stories, impact). I made full use of the incredible photography as background images for each section, fit the sections to the browser window and transition smoothly between them, allowing the user to focus on the information one step at a time. I added a fixed sidebar to give context to the page and provide an overview and navigation of the content.
"We are delighted with the webpage Fat Beehive produced for our campaign. They took our content and turned it into something both powerful and beautiful, both hard-hitting and yet a positive user journey. The staff were willing to go above and beyond in order to ensure the project was as strong as it could be, even in the tight timeframes and budget available."
- Rebekah Hill, Marketing Communications Executive
